Disney Launches Holiday “Share the Joy” Campaign

To serve kids, families and communities around the globe this holiday season, Disney is working with several nonprofits and organizations to make a difference with its “Share the Joy” campaign.

In collaboration with Feeding America®, Disney will help expand access to nutritious foods, including fruits and vegetables, for the more than 46 million people— including 12 million children—that Feeding America serves each year in communities across the U.S. as part of its commitment to healthy living. The Company announced its $1 million commitment to support this initiative on ABC’s The Chew this afternoon.

On November 19, Disney will participate in Family Volunteer Day, presented by generationOn, the youth division of Points of Light. Disney is the exclusive sponsor of the annual worldwide day of service that celebrates the power of families who work together to support their communities and neighborhoods. In Los Angeles alone, more than 200 local kids and families, including Disney employees and executives, will gather at the Los Angeles Regional Food Bank to sort food and decorate Disney-branded placemats that will be donated to local school lunch programs.

Disney will build on its decades-long commitment to Toys for Tots, encouraging its cast members and employees to donate thousands of new, unwrapped toys to give to deserving kids and families in local communities. The Company’s relationship with Toys for Tots began in 1948 when Walt Disney and his animators personally designed the original Toys for Tots train logo, which is still in use.

From serving meals to preparing holiday comfort kits, Disney VoluntEARS also will donate thousands of service hours to deserving nonprofits in support of people who need it most this time of year.