Disney Ultimate Toy Drive Launches in Support of Toys for Tots!
November 7, 2023
On November 7, 2023, Disney launched its annual Disney Ultimate Toy Drive supporting the Marine Toys for Tots Program to help deliver toys to children in need this holiday season.
Disney’s relationship with Toys for Tots dates back to 1947, when Walt Disney and his team of animators designed the Toys for Tots logo that is still used today. Since then, The Walt Disney Company has continued to strengthen this relationship, engaging volunteers and providing charitable support to help Toys for Tots deliver toys to children in need nationwide. Since its founding, Toys for Tots Marines and volunteers have distributed 652 million toys to over 291 million children. Last year, the organization set a record of distributing more than 24 million toys to nearly 10 million children, thanks in part to the collaboration with the Disney Ultimate Toy Drive.
“For over 75 years, Disney has been proud to work with Toys for Tots to help deliver joy to children in need,” said Lisa Haines, Senior Vice President, Corporate Social Responsibility, The Walt Disney Company. “Our employees and cast members in every part of the company love supporting Toys for Tots and giving back at this special time of year in ways that only Disney can.”
“It’s amazing how this relationship started with a logo and has now transformed into an annual nationwide campaign supporting children in need. Toys for Tots is grateful to have the continued support of Disney to help bring their stories to children for the holidays and deliver joy during this season of giving,” said Lieutenant General Laster, President & CEO of the Marine Toys for Tots Foundation.
Disney kicked off the holiday campaign on Good Morning America with the story of one extraordinary volunteer, 29-year-old Taylor Price, a loving mother and foster parent, who marks her first season as the coordinator of the Denison, TX Toys for Tots chapter, with a little bit of Christmas magic.
To join Disney and help Toys for Tots deliver toys to children in need this holiday season, donate a toy online through shopDisney.com now through December 24, 2023 or donate a new, unwrapped toy in person at a U.S. Disney store location, or at select locations in Downtown Disney District at Disneyland® Resort and Disney Springs at Walt Disney World® Resort, now through December 15, 2023.*
For more information on how you can participate in this year’s Disney Ultimate Toy Drive, visit Disney.com/ToyDrive.
*At Downtown Disney District at Disneyland Resort, collection bins are located at the World of Disney store, Star Wars Trading Post, and retail shops inside Hotels of the Disneyland Resort. Guests and Disneyland Resort cast members can also participate on 12/09/23-12/10/23 from 11:00 a.m. – 4:00 p.m., when U.S. Marines and Disney VoluntEARS will be on hand near the Downtown Disney® LIVE! Stage to accept donations on behalf of Toys for Tots. At Disney Springs at Walt Disney World Resort, collection bins are located at the World of Disney store, Marketplace Co-Op, Star Wars Galactic Outpost and the Disney Springs Welcome Center.