The Walt Disney company, WILDLIFEDIRECT, the U.S. Department of State, and the U.S. Agency for International Development Join Forces to Develop and Launch National Geographic Kids Educational Entertainment Programme in Africa
November 17, 2021
- Collaboration will produce local television series, National Geographic Kids Africa in 2022
- Kenya-based WildlifeDirect will serve as producing partner and lead on-the-ground outreach program
- The programme aims to motivate lasting, impactful behavioural change in young viewers and communities in Africa, inspiring the next generation of conservation leaders to care about the natural world and providing them with the knowledge and skills to understand, conserve, and protect it
- Aims to support the growth and expansion of Africa’s vital creative sector
Nairobi, 17 November 2021: In a signing ceremony held in Nairobi, Kenya today, the U.S. State Department, the U.S. Agency for International Development (USAID), and The Walt Disney Company announced that together they will develop and launch educational entertainment and outreach programs in East Africa, in collaboration with local implementing partner WildlifeDirect.
This will see the creation, development and distribution of a factual entertainment and engagement programme for kids, National Geographic Kids Africa, which focuses on the development of local content surrounding the environment, conservation and associated topics that are important to children and their communities. The project aims to inspire and promote behavior change in its audiences to protect the world in which they live through engendering a deeper understanding of the natural environment.
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