Disney Ultimate Toy Drive Delivers Holiday Happiness with Record-Breaking Toy Collection

This year’s Disney Ultimate Toy Drive was the biggest yet, breaking Disney records with collections of more than half a million toys for children in need thanks to contributions from Disney, as well as fans, families, and cast members. 

Over 500,000 toys were collected for donation around the world, with more than 400,000 toys going to the Marine Toys for Tots Program in the U.S. Thousands of employees and cast members spent more than 3,000 hours supporting the Disney Ultimate Toy Drive through Disney VoluntEARS, Disney’s employee volunteerism program. 

Every Disney business segment joined in on the Disney Ultimate Toy Drive this year, contributing to record-breaking collection numbers and participation from employees, talent and cast. 

On Christmas Eve, Good Morning America shared the Disney Ultimate Toy Drive’s impact on communities across the globe.

Delivering Holiday Happiness in Disney Parks & Experiences  

As part of the Disney Ultimate Toy Drive, Mickey Mouse went on a first-of-its-kind global giving journey, delivering toys to nonprofits, schools and hospitals at Disney destinations around the world to create happiness for kids in need during the holiday season.

Mickey’s Giving Journey included stops in New York, Nassau, Paris, Hong Kong, Shanghai, Tokyo, Sydney, Oʻahu, Anaheim, Washington D.C., Orlando, and more. Fans could follow Mickey Mouse’s path through an interactive map, live storytelling on the @MickeyMouse Instagram, and daily updates on the Disney Parks Blog. 

Fans and families were also able to donate a toy at U.S. Disney Store locations, the Downtown Disney District at Disneyland® Resort, Disney Springs at Walt Disney World Resort, and online at  DisneyStore.com. 

Disney Store plays an important role in the Disney Ultimate Toy Drive by collecting donations from guests and volunteering in the community with Toys for Tots. This year, Disney Store donated 10,000 toys to Toys for Tots, building on the 100,000 toys donated by Disney earlier in the season. 

Disney Entertainment & ESPN Tune in to Deliver Holiday Happiness

The toy drive launched on Good Morning America (GMA) highlighting three outstanding volunteers for Toys for Tots: Sergeant Christos Toromanides, GypC Serna, and Staff Sergeant Xavier Montaie. 

Along with GMA, The Disney Ultimate Toy Drive was featured on Disney networks including ESPN’s Get Up! and First Take, as well as ABC and ABC News programs including  The View, Tamron Hall , The Wonderful World of Disney: Holiday Spectacular, Disney Parks Magical Christmas Day Parade and other network broadcasts including Wheel of Fortune and the Hollywood Christmas Parade.

To raise awareness among fans and consumers, Disney also supported Toys for Tots with a new Disney-produced Public Service Announcement, “Dear Santa.”  

The PSA featured a voiceover from Gina Rodriguez (Will Trent, Not Dead Yet, and Jane the Virgin), starred a teddy bear hand-sewn by the Disneyland Costume Team, and played in rotation throughout the campaign on Disney’s television networks and streaming platforms including ABC, ABC Owned Television Stations, Freeform, FX, Hulu, and National Geographic. The radio version also ran across Disney and ESPN channels throughout the holidays.  

Additionally, those who attended Aladdin on Broadway in New York City were able to catch the first-ever Disney Ultimate Toy Drive Playbill insert, inviting showgoers to join the giving campaign.  

Thanks to all of the fans, families and friends whose participation and generosity will make the holidays happier for so many children in need. 

To learn more about the Disney Ultimate Toy Drive, visit  www.disney.com/toydrive.