February 4, 2022
To address the facts, myths, and more about COVID-19 and vaccines, Disney created educational and science-driven materials from internal and external experts. As a result of positive feedback from employees and their desire to share informative vaccination courses with friends and family, similar educational material was made public through a partnership with the Health Action Alliance. Disney also collaborated with the Ad Council, COVID Collaborative, and the CDC Foundation on the “It’s Up to You” COVID vaccination awareness campaign. As part of this collaboration, Disney created awareness and encouraged vaccination through efforts such as this short PSA from Gonzo and Pepe from The Muppets.