Operating Responsibly
Throughout the years, we have earned the trust of customers, shareholders, and business partners because of our commitment to high standards in how we operate.
Our Commitment to Operating Responsibly
At Disney, we are committed to operating responsibly and with integrity in our businesses.
Supply Chain
An important piece of our corporate responsibility efforts is operating a global supply chain that fosters safe, inclusive, and respectful workplaces. Disney has set labor standards for the tens of thousands of facilities that make Disney-branded products, whether we procure products from them directly or license our intellectual property to independent businesses that use their own supply chains and distribution networks.
Human Rights
We are committed to respecting the human rights of our employees, our guests and customers, our communities, and our business partners.
Corporate Governance
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Board
Our Board of Directors is currently comprised of 12 Directors whose backgrounds encompass a range of talents, skills, and expertise, including experience leading global organizations. Eleven of those 12 Directors are independent†, and all members of the Audit, Compensation, and Governance and Nominating Committees are independent. Our Directors reflect the diversity of the company’s shareholders, employees, consumers, and communities with six out of 12 members representing diverse gender, ethnic, and/or racial backgrounds.
†Pursuant to the Board’s application of NYSE independence rules.
More information on our Board can be found on our Corporate Leadership page. For more on our corporate governance practices, visit our Proxy Statement.
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Ethics
Disney conducts business in accordance with high standards of business ethics and complies with applicable laws, rules, and regulations. Our Standards of Business Conduct apply to our employees and include resources and tools that help promote ethical conduct and compliance with the law. Our Board of Directors is also held accountable to these principles, as well as our Code of Business Conduct and Ethics for Directors. We regularly engage our leaders and employees on these standards through training and other communications. Employees can confidentially report ethical concerns to our internal alert hotline, The Guideline.
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Risk Oversight
Our Board of Directors, as a whole or through its committees, is responsible for assessing the major risk factors relating to the company and its performance and for reviewing measures to address and mitigate such risks.
Learn more in our Proxy Statement and Annual Report.
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Tax Strategy
Our global tax strategy supports our commitment to high standards of corporate governance, transparency, and accountability in the execution of our global business. Our tax strategy and its underlying principles apply to our controlled subsidiaries of The Walt Disney Company and guide the decisions we make relating to corporate tax matters.
Read our Global Tax Strategy statement.
Content, Products & Experiences
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Responsible Advertising & Marketing
Our policy is to present advertising that is truthful, accurate, tasteful, and age appropriate for the audience. We follow applicable laws and regulations, as well as meet industry and our own high corporate standards. We carefully consider the cognitive and emotional maturity of children and maintain internal guidelines that apply to marketing. Our guidelines and policies are designed to promote digital and physical safety for children, help parents and caregivers decide on the appropriate experiences for their families, and encourage children to make good choices.
Our Nutrition Guideline Policy guides our promotion of healthier foods and beverages to kids and families. These guidelines apply when our intellectual property, such as a beloved character, is associated with food and beverage products. They apply to our studio promotions, character licensing, third-party advertising on our kids’ networks, in determining the placement of food and beverage advertising on Disney+, and kids’ meals in our parks. They are reviewed on an ongoing basis to help us reflect up-to-date dietary guidance and consider the evolving social and scientific understanding of children’s physical and digital lives.
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Healthy Living
Disney has a long-standing commitment to kids and families by making healthy living simple and fun. Our Nutrition Guideline Policy guides our promotion of healthier foods and beverages to kids and families.
Nutrition Guideline Policy Summary:
Promotions and Sponsorships: All Disney-controlled, kid-oriented promotions and sponsorships will comply with Nutrition Guideline Criteria.
Advertising: All food and beverage advertising on kid-focused media platforms will be with foods that comply with Nutrition Guideline Criteria. On Disney+, all food advertising delivered to viewer profiles associated with a viewer under the age of 13 and/or within G rated content and below will be with foods that comply with Nutrition Guideline Criteria.
Licensing: 85% of global licensed food/nutrition portfolio will be foods that meet Nutrition criteria, no more than 15% will be treats, and no marketing of treats to kids is permitted.
Parks and Resorts: 100% of kids meals default to a healthier drink and side (in our U.S. parks and resorts, Disneyland Paris, Shanghai Disney Resort, and Hong Kong Disneyland) and 50% of kids’ meals feature Disney Check (in our U.S. parks and resorts and Disneyland Paris).
Consumer Engagement: Content and tools to inspire kids and families to eat right, get active, and be their best.
Read more about Healthy Living
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Responsible Gaming
ESPN is committed to promoting fan safety in the sports betting space. The ESPN BET sportsbook, operated by PENN Entertainment, offers comprehensive gaming tools and educational resources. In addition, ESPN continues to create and adapt responsible gaming programming and policies.
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Journalistic Integrity
Our news operations and content are guided by our dedication to high-quality journalism and editorial integrity. This means a commitment to fairness, compelling storytelling, and accuracy across ABC News and ESPN.
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Guest Safety
Attraction Safety
Safety is the first of the Five Keys of Disney’s standards for theme park excellence. Our safety professionals reflect a broad range of disciplines, including medicine, engineering, quality, maintenance, attraction operations, ergonomics, industrial hygiene, occupational safety, and food safety. We conduct inspections at our properties to monitor compliance with both internal standards and regulations. We regularly provide safety training and information to our cast and crew members through formal instruction, on-the-job training, and ongoing communications. In addition, in FY23, we launched safety culture conversations for salaried leaders at our theme parks globally. During these conversations, executives share safety stories, best practices, and learnings designed to engage our teams in leading with safety at the forefront.Safety in Our Communities
Disney Wild About Safety global educational program aims to improve families’ awareness of safety, health, and environmental issues through storytelling. Timon and Pumbaa from the animated film The Lion King are official spokes-characters on a mission to share important safety and health messages through multilingual illustrations on tip cards, activity books, a dedicated resort television channel, and other materials throughout our theme parks and resorts worldwide.Learn about our approach to product safety on our Supply Chain page.
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Smoking in Movies
Our Smoking in Movies policy describes how The Walt Disney Company actively limits the depiction of smoking in movies marketed to youth.
Digital Practices
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Information Security
Disney’s information security management system is designed to secure the Disney Global Network’s digital environment as we operate our businesses. The Company’s information security program continues to be informed by the National Institute of Standards and Technology Cybersecurity Framework and other recognized information security frameworks, including the core principles set forth therein. Internal and external assessors periodically evaluate and benchmark the Company’s information security program from both a design and effectiveness perspective.
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Privacy
Disney implements a global privacy program based on the principles of privacy by design, accountability, transparency, and giving individuals meaningful controls over their personal information. We regularly assess and update our program to take into account applicable requirements of new privacy laws and regulations around the world, and to keep up with rapid advancements in technology and new business initiatives. We have incorporated privacy topics into our Standards of Business Conduct and also regularly conduct specialized training for relevant groups that handle the personal information of customers, employees, contractors, and/or third parties.
Visit our Privacy Center
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Digital Wellness
We believe the digital world should be a safe space for kids and families to engage, learn, explore, and express themselves. We strive to produce positive, respectful, high-quality content and experiences designed for individuals, children of all ages, and families.
We deliver content through multiple channels, including our own digital offerings. Our internal policies and practices promote safety within our digital experiences, and we provide parents and caregivers with controls and recommendations so they can choose the content and experiences that are right for their families.
Through our Digital Wellness Grant Portfolio, Disney supports NGOs working to educate children, parents, caregivers, and teachers around the globe about digital citizenship. Grantees provide expertise in areas including digital literacy and resilience, privacy, and critical thinking.
We also participate in industry coalitions to promote user awareness of online safety. We are a long-time sponsor of fragFINN, collaborate with ChildNet on Safer Internet Day in the UK, serve on the Board of the Family Online Safety Institute, and more.
For more information on our approach to digital wellness, visit our Privacy Center
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Artificial Intelligence
We are committed to operating our businesses responsibly, with integrity and respect. We embrace the benefits that Artificial Intelligence (AI) may offer to our employees, customers, guests, and creators and will use AI in a responsible, human-centered, and ethical manner consistent with that commitment. We have established an AI governance process that operates pursuant to a principle-based framework; is designed to allow for the identification of business, information integrity, human rights, privacy, legal, and other risks associated with a proposed use and appropriate measures to satisfactorily mitigate them; and includes appropriate updates to executive management and the Board.
ESG Reporting Center
Providing details on our policies and approaches to important subjects demonstrates our commitment to operating responsibly. Visit our Document Center to learn more.